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Kirill@ Shpara.com
Kirill Shpara, PhD, MBA

MY Mission

My mission: Utilize extensive experience in user research and analytics to drive data-driven insights, strategic decision-making, and business growth. Deliver impactful results through thorough analytics, effective team management, and collaboration with stakeholders. Stay updated with industry trends and technologies. Specialize in assisting start-ups without a dedicated research function.

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About Me

Passionate about leveraging big data for business growth, I specialize in turning research & data into actionable insights. With a strong educational background from Stockholm School of Economics and PhD in behavioural science, I bring a unique blend of business acumen and analytical skills to drive results.

Let's connect and unlock the potential of your data.

#Research #Analytics #BusinessSuccess
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My projects

1. CusDev
Offering customer development as a core service, I help businesses understand customer needs, validate product-market fit, and develop customer-centric strategies to drive sustainable growth
2. Usability

Delivering usability services, I assist businesses in optimizing user experience, conducting usability testing, and enhancing product design to ensure user satisfaction and drive business success

3. Market research
Providing comprehensive market research services, I help businesses gain valuable insights into consumer behavior, market trends, and competitor analysis, enabling informed decision-making
4. Analytics
Delivering in-depth market and competitive analytics, I empower businesses with valuable insights into market dynamics, customer preferences, and competitor strategies, enabling them to stay ahead
5. Trainigns
Offering market and analytics training, I provide businesses with valuable insights and knowledge to enhance their understanding of market trends, consumer behavior, and data analysis techniques
6. Azenha.PRO start-up
Our start-up specializes in providing analytics solution services for market and product research professionals, offering integrated Python and R tools with a user-friendly code generation feature
Azenha.PRO
Mission

Success Stories

      • Kirill is a great partner to work with even on complex market research projects. He has a very broad theoretical knowledge on the market research and brand marketing. He is also very passionate about consumer and shopper insights, always looking for in-deep explanations. A pleasure to work with.

- Marek Kempka, Nielsen

Why Choose Me

15 Years of Experience

With 15+ years of experience in marketing analytics and research, I've worked with diverse organizations, from startups to established companies, both locally and internationally

Team Of Experts

Our diverse team brings together expertise in various fields, including data analytics, business strategy, marketing, technology, and more

30+ Industries

My expertise spans various industries such as FMCG, retail, hospitality, telecom, durables, fintech, automotive, pharma, beauty, and the digital economy

Testimonials

Kirill is bi-lingual, and multi-talented in helping various parts of the commercial organisation understand their consumers better. Always helpful, always a pleasure to work with someone that has a doctorate as well as a 'can do' friendly and collaborative approach.

martin
Martin Best Start-up

Kirill is a passionate insight manager and eager to share his insight on consumers and shoppers. Ha has added great value to our category and commercial planning process this year. We should use him even more.


geir
Geir Krombaek Nespresso

Kirill runs the best tracking study I have seen for a long time. He is hugely intelligent and refreshingly collaborative - he helps others unselfishly without seeking credit. He is a very effective manager who gets things done. I will be following his career closely.

patrik
Patric Callinan McKinsey